Technology for an Enhanced Visual Experience
Tone Mapping in real time for Live production is already done by video engineers. Effectively, this is what occurs when video is shaded through static conversions, such as with 3D LUTs.
However, this means dedicating a video engineer to the conversion which potentially requires adjustments to such tuning at each source change. In some cases, tuning can be reactive, which necessarily comes with some delay. Such a task can be difficult to focus on through a whole live event.
Replacing such a video engineer with machine learning (ML) can really add value, saving not only resources and costs, but eliminating that delay, considering that an AI can perform analysis of each individual image in real time.
Leveraging ML, Advanced HDR by Technicolor enables content creators and broadcasters to conserve resources and reduce costs thanks to the suite’s highly automated conversion processes between SDR and HDR. At the same time, these solutions offer easy-to-use, full tuning capabilities to match any video quality requirement.
In addition to content production, Advanced HDR by Technicolor brings major benefits to distribution and rendering processes. The single-layer HDR distribution formats are compatible with existing SDR or HDR formats, allowing engineers to produce a single video stream that addresses both SDR and HDR devices. Consumers can be confident that a certified Advanced HDR by Technicolor device -- such as a TV, mobile device or dongle -- will dynamically adjust to offer consumers the best possible contrast and color presentation, regardless of the performance capabilities of display technology.
The ML systems integrated into Advanced HDR by Technicolor are modeled on the extensive knowledge of industry-leading image blending experts. It leverages Technicolor’s century of excellence in movie making and Philips’ vast experience in video standards and high quality TVs.
Advanced HDR by Technicolor is an award-winning solution that has been recognized by experts in the field for enhancing the production and distribution of content. Judges for the Advanced Imaging Society’s 2015 Lumiere Award recognized the innovations of Technicolor ITM (Intelligent Tone Management) technology in Advanced HDR by Technicolor. Judges for the 2016 Cable and Satellite International (CSI) awards acknowledged Advanced HDR by Technicolor in the category of Best Video Processing Technology.