Advanced HDR by Technicolor
Advanced HDR by Technicolor is a suite of high dynamic range (HDR) production, distribution and display solutions that leverages machine learning to maximize the image quality of any HDR format.
Latest
News from Advanced HDR by Technicolor
CES 2026: Advanced HDR by Technicolor Integrated into MyVelo TV’s Premiere Conversion Box Today, Advanced HDR by Technicolor announced that MyVelo TV has integrated the Advanced HDR by Technicolor solution into its Premiere conversion box based on the latest Amlogic…
CES 2026: Advanced HDR by Technicolor Integrated into BitRouter’s Latest ZapperBox Line Advanced HDR by Technicolor and BitRouter announced that the ZapperBox quad tuner and dual tuner product line will add support for Advanced HDR by Technicolor technology to provide…
CES 2026: Advanced HDR by Technicolor and Zinwell Partner to Deploy NEXTGEN TV Conversion Boxes Advanced HDR by Technicolor and Zinwell, a leading provider of digital cable, satellite, wireless equipment, 5G and Internet of Things products, are teaming up to…
CES 2026: Public Broadcasters Deploy Advanced HDR by Technicolor to Enhance the Viewing Experience of Free Over-the-Air TV In celebration of America’s 250th anniversary, Advanced HDR by Technicolor announced that seven public TV stations have deployed ATSC 3.0 and are…
Your Guide to Enjoying Live Sports in High Dynamic Range As TV technology continues to evolve, emerging technologies and new innovations have introduced exciting new ways to elevate your viewing experience—especially when it comes to live sports. Among the most…
HDR is Powering the Next Evolution of Mobile Video — From Glass to Glass Over the last several years, mobile phone video consumption has surged—especially among younger generations. With the overwhelming majority of mobile data traffic now consisting of video,…
HDR Is Transforming the Mobile Video Experience — For Viewers and Creators Alike A conversation with Rick Dumont, Head of Business Development, Advanced HDR by Technicolor High dynamic range (HDR) has long been associated with premium television and cinematic experiences.…
Conversion Boxes and the Future of NextGen TV: A Q&A with MyVelo TV, Tolka, and Advanced HDR by Technicolor The transition to ATSC 3.0, or “NextGen TV,” is redefining the role of broadcast in an increasingly broadband-driven world. Consumers are…
Conversion Boxes Step into the Spotlight as ATSC 3.0 Marches Mainstream Silver Spring, Md. - Sept. 18, 2025 -- The long-promised future of enhanced broadcast television that is integrated and aligned with broadband media experiences is arriving through an unexpected door: the…
Advanced HDR by Technicolor Showcases Dynamic HDR Conversion at IBC 2025 AMSTERDAM - Sept. 11, 2025 -- Advanced HDR by Technicolor heads to IBC 2025 to demonstrate its innovative High Dynamic Range (HDR) conversion process that uses metadata for the transmission of…
Technology for an
Enhanced Visual
Experience
Advanced HDR by Technicolor (also known as SL-HDR) is designed to protect — and enhance — investments made by industry and consumers in legacy infrastructure and devices. When HDR was first incorporated into live production workflows, basic lookup tables (3D LUTs) used static mathematical mapping functions for color grading. This approach when used today, however, often delivers unsatisfying aesthetic results.
By contrast, real-time adaptive solutions applied by Advanced HDR by Technicolor deliver a visual experience for live events — including live-action sports — that matches the quality of best-in-class, offline post-production solutions used by blockbuster filmmakers.
Delivering Best-In-Class for Live Events
Machine learning (ML) enables the production of high-quality images in real-time for live events. Images automatically delivered through Advanced HDR by Technicolor are comparable to the output produced by sophisticated post-production techniques used for major theatrical movie releases. These techniques have traditionally required days of manually-intensive fine-tuning.
ML technology embedded in Advanced HDR by Technicolor enables broadcasters and over-the-top (OTT) providers to deliver consistent image quality, regardless of the content category (video-on-demand, live, post-production or live production).
Enhancing Live Production Images
Adaptive solutions embedded in Advanced HDR by Technicolor optimize images in real-time. This addresses frequent changes in light conditions which arise when producing live sporting events. Advanced HDR by Technicolor automatically adjusts and corrects large shifts in lighting over the course of outdoor broadcasts.
The adaptive features also remove limitations imposed by static converters that restrict the creative options available to video engineers. This enables engineers to produce content in both standard dynamic range (SDR) and HDR on a single-production flow by simultaneously generating outputs in both formats. The ML technology embedded in Advanced HDR by Technicolor has the unique ability to achieve high-quality results through an efficient, real-time, automated process.
Post Production
While Advanced HDR by Technicolor was developed for live production, the solution performs at such a high level that it is also used in post-production as an alternative to other existing, complex, and time-consuming solutions. The ML-driven adaptive and tunable capabilities of Advanced HDR by Technicolor make the SDR to HDR conversion so easy that it is used by colorists to save time.
These same capabilities are important for large volume legacy SDR content owners. Advanced HDR by Technicolor makes it possible to convert entire legacy SDR libraries into high-quality HDR content in less time than it would take to use conventional post-production methods.
Broadcast and
Streaming
Advanced HDR by Technicolor is an ideal solution for broadcasters and streaming providers. When a live program is produced, its adaptive capabilities can be applied to enhance distribution operations.
Modern broadcasters receive content in many different formats and quality levels. Advanced HDR by Technicolor accepts any mix of input content — live events, movies, episodic series, news broadcasts and advertisements — and is able to aggregate them into a single, consistent, high-quality broadcast stream in whatever format the broadcaster chooses.
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Best Live HDR Experience on Any Screen for TV and Mobile Offering
