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Advanced HDR by Technicolor
Advanced HDR by Technicolor is a suite of high dynamic range (HDR) production, distribution and display solutions that leverages machine learning to maximize the image quality of any HDR format.
Latest
News from Advanced HDR by Technicolor
MyVelo TV and Advanced HDR by Technicolor Announce Integration to Deliver Best-in-Class Viewing Experience for NextGen TV Audiences New "Premiere" Smart TV Box Combines the Best of Free Broadcast and Streaming, Now with Advanced HDR by Technicolor for Superior Picture…
Advanced HDR by Technicolor Showcases HDR Without Limits at NAB 2025 Advanced HDR by Technicolor returns to NAB 2025 to showcase the ultimate High Dynamic Range (HDR) viewing experience for live broadcast and streaming sports and entertainment content. Attendees at…
Momentum of HDR Technology Continues to Rise 2024's Major Sports Events and Industry Adoption Increased Consumers' Ability to Experience Benefits of HDR Free Advertising Supported Streaming (FAST) channels and Ad-supported Video on Demand (AVOD), implementation by TV and device manufacturers and…
Rising Demand for HDR is Driving Adoption of the Technology Across Broadcasting and Streaming Operations Over the past year, High Dynamic Range (HDR) technology has made significant strides. Major sporting events, including the 2024 Paris Games, gave broadcasters the chance…
Advanced HDR by Technicolor Sees Accelerating Adoption by TV Manufacturers and Broadcasters Across Major Markets LAS VEGAS - Jan. 8, 2025 -- The adoption of Advanced HDR by Technicolor is accelerating across the broadcast industry, driven by a growing variety…
Plex and Advanced HDR by Technicolor Partner to Deliver Premium HDR Content for AVOD Services LAS VEGAS - Jan. 8, 2025 -- Plex, a global streaming media company, is teaming up with Advanced HDR by Technicolor to enhance the visual…
Advanced HDR by Technicolor, BitRouter and Geniatech Announce New NEXTGEN TV Receiver to Meet Rising Demand for HDR Content LAS VEGAS - Jan. 7, 2025 -- Advanced HDR by Technicolor, BitRouter and Geniatech, have partnered to integrate the Advanced HDR…
Tolka and Advanced HDR by Technicolor Announce New NEXTGEN TV Receiver Enabling HDR Content for More Consumers LAS VEGAS - Jan. 7, 2025 -- Tolka (www.tolka.tv), a leader in broadcast technology solutions, and Advanced HDR by Technicolor (www.advancedhdrbytechnicolor.com) will showcase their…
Exploring the Role of HDR in Delivering the Ultimate Live Sports Viewing Experience Experts from Hisense Americas Region and Sinclair, Inc. Discuss Education on HDR Technologies for Retailers LAS VEGAS - Jan. 6, 2025 -- Much progress has been made with…
Advanced HDR by Technicolor Showcases Cutting-Edge HDR Innovations at CES 2025 LAS VEGAS - Jan. 6, 2025 -- Advanced HDR by Technicolor will take center stage at CES 2025, unveiling the latest advancements and deployments of its transformative HDR technology…
Technology for an
Enhanced Visual
Experience
Advanced HDR by Technicolor (also known as SL-HDR) is designed to protect — and enhance — investments made by industry and consumers in legacy infrastructure and devices. When HDR was first incorporated into live production workflows, basic lookup tables (3D LUTs) used static mathematical mapping functions for color grading. This approach when used today, however, often delivers unsatisfying aesthetic results.
By contrast, real-time adaptive solutions applied by Advanced HDR by Technicolor deliver a visual experience for live events — including live-action sports — that matches the quality of best-in-class, offline post-production solutions used by blockbuster filmmakers.
Delivering Best-In-Class for Live Events
Machine learning (ML) enables the production of high-quality images in real-time for live events. Images automatically delivered through Advanced HDR by Technicolor are comparable to the output produced by sophisticated post-production techniques used for major theatrical movie releases. These techniques have traditionally required days of manually-intensive fine-tuning.
ML technology embedded in Advanced HDR by Technicolor enables broadcasters and over-the-top (OTT) providers to deliver consistent image quality, regardless of the content category (video-on-demand, live, post-production or live production).
Enhancing Live Production Images
Adaptive solutions embedded in Advanced HDR by Technicolor optimize images in real-time. This addresses frequent changes in light conditions which arise when producing live sporting events. Advanced HDR by Technicolor automatically adjusts and corrects large shifts in lighting over the course of outdoor broadcasts.
The adaptive features also remove limitations imposed by static converters that restrict the creative options available to video engineers. This enables engineers to produce content in both standard dynamic range (SDR) and HDR on a single-production flow by simultaneously generating outputs in both formats. The ML technology embedded in Advanced HDR by Technicolor has the unique ability to achieve high-quality results through an efficient, real-time, automated process.
Post Production
While Advanced HDR by Technicolor was developed for live production, the solution performs at such a high level that it is also used in post-production as an alternative to other existing, complex, and time-consuming solutions. The ML-driven adaptive and tunable capabilities of Advanced HDR by Technicolor make the SDR to HDR conversion so easy that it is used by colorists to save time.
These same capabilities are important for large volume legacy SDR content owners. Advanced HDR by Technicolor makes it possible to convert entire legacy SDR libraries into high-quality HDR content in less time than it would take to use conventional post-production methods.
Broadcast and
Streaming
Advanced HDR by Technicolor is an ideal solution for broadcasters and streaming providers. When a live program is produced, its adaptive capabilities can be applied to enhance distribution operations.
Modern broadcasters receive content in many different formats and quality levels. Advanced HDR by Technicolor accepts any mix of input content — live events, movies, episodic series, news broadcasts and advertisements — and is able to aggregate them into a single, consistent, high-quality broadcast stream in whatever format the broadcaster chooses.
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Experiences and Webinars
Best Live HDR Experience on Any Screen for TV and Mobile Offering
