About Advanced HDR by Technicolor
Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:
The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream. SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices.
Thanks to the unique backward compatibility feature of SL-HDR1, even consumers who do not have HDR devices can still enjoy the highest quality SDR experience.
Thanks to the unique backward compatibility feature of SL-HDR1, even consumers who do not have HDR devices can still enjoy the highest quality SDR experience.
For Production
Advanced HDR by Technicolor’s dynamic solutions use ML to optimize each individual frame conversion and deliver consistent image quality in real-time with low latency (2 frames).
Our tunable solutions can match any target aesthetic intent or existing native HDR (black level, color, diffuse white…). When tuned upfront, our solutions are adaptive to any live condition (ex: light). This allows video engineers to focus on other high priorities instead of manually tuning a static converter.
Developed for and matching live production challenges, our solution saves colorists time and reduces cost without compromising quality.
For Distribution
Generate and deliver 100% of your content in HDR quality via a single, consistent, high-quality broadcast stream. Advanced HDR by Technicolor can aggregate any mix of input content in any format (SDR, HDR, 709, 2020…). The solution enhances the distribution format already in use (SDR, HDR10, HLG) by adding SL-HDR dynamic metadata to deliver both SDR and HDR in a single stream.
OTT distributors can reduce the cost and complexity associated with SDR and HDR distribution and management while improving the viewing experience. Advanced HDR by Technicolor optimizes each individual image to the maximum capability of the receiving device.
Advanced HDR by Technicolor’s dynamic solutions use ML to optimize each individual frame conversion and deliver consistent image quality in real-time with low latency (2 frames).
Our tunable solutions can match any target aesthetic intent or existing native HDR (black level, color, diffuse white…). When tuned upfront, our solutions are adaptive to any live condition (ex: light). This allows video engineers to focus on other high priorities instead of manually tuning a static converter.
Developed for and matching live production challenges, our solution saves colorists time and reduces cost without compromising quality.
For Distribution
Generate and deliver 100% of your content in HDR quality via a single, consistent, high-quality broadcast stream. Advanced HDR by Technicolor can aggregate any mix of input content in any format (SDR, HDR, 709, 2020…). The solution enhances the distribution format already in use (SDR, HDR10, HLG) by adding SL-HDR dynamic metadata to deliver both SDR and HDR in a single stream.
OTT distributors can reduce the cost and complexity associated with SDR and HDR distribution and management while improving the viewing experience. Advanced HDR by Technicolor optimizes each individual image to the maximum capability of the receiving device.