MEDIA ADVISORY – Brian Jentz on Critical Role SoC Manufactures Play in Bringing HDR to Market
HDR Partnership Between MSTAR and Technicolor Demonstrated at IBC 2016
AMSTERDAM – Sept. 14, 2016—Consumers will be quick to appreciate advanced high dynamic range (HDR) video, and service providers will be eager to deliver it to them. Technicolor is working with semiconductor manufacturers to enable advanced HDR set-top boxes to be produced in volume at low cost, says Brian Jentz, Senior Director of Product Management at Technicolor Connected Home.
Jentz explains that Advanced HDR from Technicolor offers the market a big improvement on the basic HDR technology that is already in the market.
“Advanced HDR enables a consumer to playback any HDR content on existing Standard Dynamic Range (SDR) TVs, or, if they have a new HDR TV, they can take full advantage of the content. This is done by sending one single content stream that includes standard dynamic range data plus HDR, through the use of metadata,” he explains.
This is a big advantage over the more basic HDR technologies that have started to roll out this year. The other advantage Advanced HDR technology brings is tone management, which creates the ability to up-convert SDR to HDR in the home, on a set-top box. In so doing, viewers have uninterrupted HDR capability displayed on their TVs.
However, Advanced HDR requires additional hardware in set-top boxes, and to enable these to be produced cost-effectively in large volumes, the necessary hardware functions will have to be embedded in silicon. Technicolor is working closely with system-on-a-chip (SoC) makers to help them develop SoC products able to process advanced HDR video. At IBC in Amsterdam Technicolor demonstrated the results of its collaboration with one SoC manufacturer, MStar.
However, Advanced HDR requires additional hardware in set-top boxes, and to enable these to be produced cost-effectively in large volumes, the necessary hardware functions will have to be embedded in silicon. Technicolor is working closely with system-on-a-chip (SoC) makers to help them develop SoC products able to process advanced HDR video. At IBC in Amsterdam Technicolor demonstrated the results of its collaboration with one SoC manufacturer, MStar.
“We worked with MStar early on to integrate our intellectual property into their silicon,” Jentz says. “We worked closely with them in their labs to make sure the video quality was high and up to expectations. And throughout this year we have worked closely with service providers in real-world environments to test out the end-to-end ecosystem. Now we have set-top boxes available that integrate SoCs like MStar’s that we will be rolling out for live testing.”
He expects demand for these set-top boxes to be high. “HDR is one of those technologies where people understand the benefits as soon as they see it. Service providers are no different. As soon as they see HDR they appreciate the benefits and want to bring it to their customers.”
Technicolor is demonstrating Advanced HDR from Technicolor at its technology venue during the IBC 2016 conference in Amsterdam September 9 – September 14, 2016.
To access the audio interview with Jentz click here: https://www.dropbox.com/s/dxo1tokq9jrsbh6/08_31_2016_BrianJentz_MSTARInterview_Edit.mp3?dl=0
To access the complete Q&A with Jentz and learn about Technicolor’s view on the entertainment technology marketplace, click here: http://thefuturetrust.technicolor.com/article/content-experiences-everywhere/role-of-system-on-chip-soc-sector-in-bringing-hdr-video-to-consumers/
Journalists and analysts are free to pull quotes from this feature with attribution in media and market reports.
For more details and context, contact: Lane Cooper +1 323 817 7547 Lane.cooper@technicolorpr.com
He expects demand for these set-top boxes to be high. “HDR is one of those technologies where people understand the benefits as soon as they see it. Service providers are no different. As soon as they see HDR they appreciate the benefits and want to bring it to their customers.”
Technicolor is demonstrating Advanced HDR from Technicolor at its technology venue during the IBC 2016 conference in Amsterdam September 9 – September 14, 2016.
To access the audio interview with Jentz click here: https://www.dropbox.com/s/dxo1tokq9jrsbh6/08_31_2016_BrianJentz_MSTARInterview_Edit.mp3?dl=0
To access the complete Q&A with Jentz and learn about Technicolor’s view on the entertainment technology marketplace, click here: http://thefuturetrust.technicolor.com/article/content-experiences-everywhere/role-of-system-on-chip-soc-sector-in-bringing-hdr-video-to-consumers/
Journalists and analysts are free to pull quotes from this feature with attribution in media and market reports.
For more details and context, contact: Lane Cooper +1 323 817 7547 Lane.cooper@technicolorpr.com