This year’s Hollywood Professional Association (HPA) Tech Retreat offered an opportunity for companies across the entertainment technology community to explore the role of high dynamic range (HDR) in general — and Advanced HDR by Technicolor® in particular — to elevate the quality of existing content catalogs while improving live, episodic and cinematic entertainment experiences. Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor.

“Consumer expectations for production values across all mediums rose significantly through the global pandemic,” said Tony Bozzini, head of business development for Advanced HDR by Technicolor at Philips. “The imperative to meet these expectations will continue to rise as we move deeper into the decade, regardless of whether you are a broadcaster, Pay TV operator, streaming service provider, or theater owner. Advanced HDR by Technicolor is increasingly recognized as one of the most effective solutions for delivering the high-quality, high-fidelity experiences consumers worldwide crave.”

Advanced HDR by Technicolor automates the process of converting standard dynamic range (SDR) content to HDR (and reconversion to SDR) in a single stream for live broadcast and post-production operations. It is the most technically effective and cost-efficient solution for delivering high-quality experiences as the market manages the transition to HDR.

Representatives from Philips and InterDigital were on hand to discuss how a growing number of organizations – including chipset makers, production technology manufacturers, software developers, and more – are incorporating Advanced HDR by Technicolor into their offerings.

To learn more about Advanced HDR by Technicolor during HPA Tech Retreat 2023, visit:

• Advanced HDR by Technicolor – in the HPA Innovation Zone: The Advanced HDR by Technicolor team demonstrated its content production tools and how its solutions are being applied by the latest Hisense TV offerings. The team discussed Advanced HDR by Technicolor implementation with industry partners, including:

• • Cobalt’s 9904-UDX-4K openGear processing card; providing an elegant solution that allows legacy SDR sources to be ingested into an HDR production environment using a dynamic algorithm that optimizes the output based on the content.

• • BBright’s Integrated Playout software — a media platform designed to address high-end ingest, playout and channel-in-a-box applications, up to Ultra HD.

• Cinnafilm – in the HPA Innovation Zone: Cinnafilm showcased the latest developments in its HPA Award-winning PixelStrings™ platform. New advances to Cinnafilm’s file-based image processing tools include: Tachyon (standards conversion), DarkEnergy™ (noise and grain management) and Tachyon Wormhole™ (content retiming, and also an HPA award winner). In addition, Cinnafilm demonstrated the suite of third-party tools available in PixelStrings, including Advanced HDR by Technicolor’s Intelligent Tone Management features.

About Advanced HDR by Technicolor

Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:

• The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
  
  
• The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.

Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor.