Broadcasting and Streaming
Currently, US based Sinclair Broadcast Group has commercially deployed Advanced HDR by Technicolor to 15 of their most technologically advanced NextGen TV stations. Sinclair has aggressive plans to expand the application of Advanced HDR by Technicolor as it upgrades TV stations over the months and years to come.
The sharp increase in demand for streaming content has put stress on the supply of video content. As a result, streaming providers are looking for ways to enhance their back catalogs of movies, episodic series and other video content. Advanced HDR by Technicolor offers streaming providers the opportunity to leverage legacy libraries of content to fill the gap by up-converting SDR content to HDR in a technically efficient and cost-effective manner.